Hey I have a Product/Idea – Validating the market – Hey I already have a product!
Hey I have a Product/Idea
Validating the market
Created by Michael Arthur @driftingcode https://github.com/mikey0000 https://mikey0000.github.io/product-development-presentation/#/
Why you should listen to me!
Been through 3 start ups, one was my own. Been through New Zealands first business accelerator "Lightning Lab" for 3 months learning the skills to know if a product is viable or not and how to ...
Fail Fast!
Hey I already have a product!
- Build it and they will come.
- Features Features Features.
- Hey our customers told us they want this.
- Developing in the dark (or building large software then releasing it)
Why this doesn't work
- Assumptions are always wrong!
- A lot more competition
- People don't know what they want
Successful software companies are always learning!
People are constantly changing and so should your product
- Discovery through validation
- A/B testing features
- adding a feature? remove one!
So? How do I validate/know if my product will sell?
There are no facts inside your building, so get outside! - Steve Blank
Who is your customer segment?
- How many customers can you potentially reach?
- Beta's - let your customers iron out your bugs
- short feedback loops - intercom.io
- Get users on your platform as soon as possible
- Finding the pain point!!
Summary
Don't start with the product, start with the problem and validate before you build! Some start ups sold a product that didn't exist to prove they had a market.
Buzz words
- Growth Hacking!
- Agile!
- Lean Customer Driven Development
- Find the Niche!
END!
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Clever Quotes
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“For years there has been a theory that millions of monkeys typing at random on millions of typewriters would reproduce the entire works of Shakespeare. The Internet has proven this theory to be untrue.”Pretty Code
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Spectacular image!
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