Web Summit 2015
					The recap
					
						Boris Malensek - @zmeda
					
				Web Summit
					
						The World's greatest Tech Fest
					
					Let's talk about...
					- my experiences and outcomes
- what was good
- and also the negative experiences
Before we start...
					Z Team
					Selina McCarthy, Jana Gelsok, Ben Wörner, Marc Lamik, Robert Gentz, Christoph Lange, Christoph Thoens, Boris Malensek, Katy Campbell, Caro Kuhnel, Marta Siek, Nils Tillmann, Deirdre O’brien, Paul O’Grady, Simon O’Regan
				Day 0
						
							Monday, 2nd November, 2015
						
					Coming to Dublin
						
							- Guinness
- Registration
- Dinner
 
							
						
						
							Bad organisation for partners. Lost a lot of time.
						Day 1
						
							Tuesday, 3rd November, 2015
						
					Breakfast
						Let's start a day with enormous Irish Breakfast
						
					Opening time
						
							The booth right before 9 a.m.
						
						
							On the left nerf gun game. Fridge full of Club Mate. 
						Nerf Gun Game
						
						
							Rules explained in the fridge.
						The booth in full swing
						Too much people? Naaahhhh!
						
						
							The whole day booth was occupied with a lot of people. Most of them want to play the nerf game.
						Main attraction:
						The Nerf Gun Game
						
					Let's move!
						"You must move the company to Canary Islands"
						
						
							Canary Islands are tax-friendly country for companies. Two ladies from Canaries Government trying to convince me to move Zalando to Canary Islands.
						Day 2
						
							Wednesday, 4th November, 2015
						
					Help is on the way...
						Z Dubliners are coming!
						
					View from the booth
						Perfect location!
						
						
							We were in the Builders area. All around were a lot of startup with small place. We were in the middle of the area.
						Robert on main stage
						
						
							Hlaf an hour talk about Zalando. How did we succeed and become what we are today.
						Google Sheep
						
						
							Colourful Google sheep outside of the main stage.
						Main attraction:
						The Nerf Gun Game
						
					Concluding the day...
						...at Zalando office in Dublin...
						
						... with the meditation!
						
							Meditation was so awesome. Available for every attendee of Web Summit. Only couple of people showed up.
						Day 3
						
							Thursday, 5th November, 2015
						
					Refill the fridge
						with Club Mate
						
					Christoph Lange
						@ Fashion Summit stage...
						
						...talking about the learnings on the path to become what we are today
					Hey, it's me?!
						
						Christoph visiting our booth
					Main attraction:
						The Nerf Gun Game
						
					Summary
					- The most frequent questions: 
							- What is Zalando?
- What are you doing here at Web Summit?
- 
Pointing to Club Mate: "Is this a beer?"
 
- My most wierd experiences:
							- One lady: "Zalando! Can I pick up the box and start screaming?!"
- A lady from a startup: "Can I speak to the head of e-commerce?"
- A guy from a startup: "We have a button. Would you mind integrating it in to your web page?"
 
- The Best:
							- Met a lot of cool people/engineers
- Zalando team to rule them all!
 
All the energy around the booth. All the feedback from people. All sorts of crazy ideas and pitching. 
		
					Web Summit 2015
					The recap
					
						Boris Malensek - @zmeda