Neontribe – A small web firm in Norwich – Customers
Neontribe
A small web firm in Norwich
Customers
Started with Channel 4, since then a bunch of charities, slew of cottage rental agencies, Comic Relief, a big American airline, and the World Wide Web Foundation (It's where Tim Berners Lee works.)
A "lightning talk"
Called "Objectives, characters and scenarios" - meaningful ideas out of the aether. A twenty minute lightning talk explaining how our bit of the industry starts to think about what a digital thing should do.Objectives
What is the project for? Why does it need to be done? May need a bit of dissection.
Characters
...or personas. People, if you will. Users, in fact.
Scenarios
...or situations. Places in time and space where these characters find themselves with needs that interlock somehow with the objectives our customer has brought us.
Ideas
An idea is a post-it note sized thought for a product or feature - that's all.Characters in scenarios lead to ideas.
That's it? Pretty much.That's it?
Pretty much.Pretty much.
Innovation Labs
(Objectives, characters ansd scenarios and product ideas. Digital tools.)
Objective
Help young people with mental health issues
Characters
Young people, 16-25, with mental health issues, and those who live with them
Scenarios
Many. eg. "Telling your partner you have mental health issues"
Ideas
194 over a day. 7 finally came through.A workshop bit.
An objective!
"Produce ideas for digital tools for people thinking of learning to drive"
Characters
"Your characters here..."
Scenarios!
Just got a date for a test
Waiting at a bus stop
Reading job adverts
Feeling left out
Just failed a driving test
Got a place at college
Ideas!
"Your ideas here..."
2 ideas in 3 minutes
10 ideas in 5 minutes
More examples...
Docready
(Objectives, characters ansd scenarios and "Ruling features out")
Objective
Help young people with mental health issues on their first solo visit to the GP.
Characters
Young people, 16-25, with mental health issues.
Scenarios
You've just moved to university.
Ideas
For features this time. Checklist. No login.Allegiant
(Objectives, characters ansd scenarios and Improving something that exists.
Objective
Upsell show tickets
Characters
Someone who goes to Vegas regularly...
Scenarios
You're just off to Vegas.
Ideas
Upsell ads. on the front page.Some additional techniques...
Flip a card...
Deal a "character" card, together with an "scenario", see what happens, re-deal if necessary.Gimme 20...
10 ideas in five minutes, one in ten minutes...
Neontribe
A small web firm in Norwich