What’s Your Problem, Man? – Building a Successful UX Process – I am Mel Choyce
What’s Your Problem, Man? – Building a Successful UX Process – I am Mel Choyce
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ux-process
Design is, fundamentally, about problem solving. Our clients often come to us with solutions, but do these solutions even solve the right problems? Whether you’re using WordPress to build enterprise-level websites or web apps for startups, a strong UX resOn Github melchoyce / ux-process
What’s Your Problem, Man?
Building a Successful UX Process
I am Mel Choyce
- Boston-based UI/UX Designer
- Work at Automattic
- @melchoyce | choycedesign.com | melchoyce.com
As a designer,
I fight for the users
What is User Experience?
User Experience (UX)...
Encompasses all aspects of the end-user's interaction with a company, its services, and its products. 1
[UX] is how a person feels when interfacing with a system. 2
1. The Definition of User Experience
2. What Is User Experience Design? Overview, Tools And Resources
UX can be...
- Done by anyone, not just designers
- Cheap
- Fast
- Applied to any project
Good UX
Bad UX
What does a successful UX process look like?
UX Process
Define your problem Investigate your environment Identify your users Design based on their actions Test early and often IterateDefine your problem
Start with problems, not solutions
Post Formats UI
Answering the wrong problem
If not post formats...
Then what?
Maybe the problem is...
We lack the tools for elegant and structured content curation
Investigate your environment
Talk to stakeholders
Look at competitors
Identify your users
Who are your:
- Existing users
- Target users
- Non-users
User investigation tools
- Surveys
- Interviews
- Personas
Design based on their actions
User Flows
Wireframes
Can be simple
Can be complex
Prototypes
Test early and often
Rocket Surgery Made Easy
by Steve Krug
(5:30)