RADIOCUT – Vertical Slides – Fragments

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Pitch de Radiocut

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RADIOCUT

All the radio to rewind, listen and share

By @gnarvaja / http://radiocut.fm

I'm Guillermo Narvaja and I will talk about Radiocut. I will start this presentation with a small video with a scene of House of Cards.

How this radio moment would be shared and viralized today?

We can imagine something like this, someone talking about what he just heard, and others who want to hear it too, but they can't at least until the radio uploads the audio to the Internet.

The radio operator bottleneck

And on the radio side we see the radio operator with all his complicated equipment and many tasks to do. And the listeners depend on him to cut the audio, and upload it to the radio web page or to soundcloud and share it.

The radio operator bottleneck

And of course all this if he or the radio station thinks this is something important to share.
So, radio listeners (there are billions of them around the world) are sad. They can't share what they just listened, they can't go back in time and listen something they missed. And this is what Radiocut comes to fix.

What is Radiocut?

RadioCut is a “crowdclipping” tool that lets users listen to previously aired radio shows (from three minutes after live, to months or years ago), create audio cuts and share them.

How it works?

This is the home page, there you can choose to listen a radiostation or a radio show from all that we are recording.

How it works? - Listen

When you click on a radio station, you will start listening that station ten minutes before live, but you can change the time and go back to any time since we started to record this station. And if you find something you want to share, you click 'cut'.

How it works? - Cut

Then you fill a short form, describing and tagging the audio, you mark the beginning and the end, and that's all, you created an audio cut.

How it works? - Share

And that audio cut now can be shared so other users can find and listen it too.

Sharing and virality with Radiocut - A real example

Jan 11th 2016 8:45 AM, Victor Hugo Morales one of top radio personalities, opponent to the new government, was fired from his radio (where he worked since 30 years) almost in the air. A few minutes after many users were making audio cuts in radiocut.fm and sharing them on social networks.

Radiocut is available in Argentina since the end of two-thousand thirteen so we have many examples of how it changed the way radio contents are being shared. This is the last one, when one of the top radio personalities was suddenly fired. Minutes after he told on air that he was being fired by the radio owners, many listeners created audio cuts of this radio moment and shared them. As you can see, we had a trafic spike that day, climbing to fifty thoudsand pageviews within an hour.

Sharing and virality with Radiocut - A real example

  • ~1% of total Internet users in Argentina in one day
  • Many others listened it from audiocuts embeded in top online newspapers
That was around one percent of total Internet users in Argentina in one day. Online newspapers also embed our audiocuts to complement their articles, so many others listened the audio from those sites.

Sharing and virality with Radiocut - Other examples

  • Nov 3 2015: An actor reveals he is in a sentimental relation with her partner in the top TV serial: 85k plays
  • Oct 22 2015: Interview to Scioli, presidential candidate: 171k plays
  • Apr 29 2015: hilarious narration of Capusotto -argentine comedian- of a pharmacy's assault he witnessed: 74k plays
  • Jan 20 2015: discussion between two to journalists around Nisman's death: 95k plays
  • Sep 4 2014: Announcement of the death of Cerati, rock musician: 25k plays
  • Jul 7 2014: live story goal of Argentina at Brazil's world cup: 30k plays
We have many other examples in these years: celebrity news, politicians, humor, sports, musicians. The shared contents are as diverse as the radio contents are.

Evolution

  • Launched Oct 2013 in Argentina
  • Mouth to mouth promotion, email and some press mentions
  • 10-15% monthly growth since Feb 2014
  • English and portuguese traslation
  • 2015: premium accounts and audio ads
  • Launch in Spain and Venezuela
  • Industry recognition: Éter Prize
These are the top milestones in our roadmap. When we started, how we spread the product. We had a sustained and strong growth since febrary of two thousand fourteen. Internationalization and recents efforts to reach other markets besides Argentina. And the last, a recognition from the local radio industry for our help to spread the radio contents.

Current facts

  • ~950k monthly visits / 1.9M pageviews
  • 217 new audiocuts daily / 1.1M cut plays monthly
  • 624 radio stations from Argentina, USA, Spain, Venezuela, Uruguay y Brazil
  • Users: 27232 registered, 3600 active, 404 premium (46 paid the others in 7-day trial)
  • Revenue = 2.5 x infrastructure costs
  • Followers: 15.2k Twitter / 2.66k Facebook
And these are our metrics so far. Almost a million of monthly visits, two hundred user-made new audio cuts every day.

Team

  • Radiocut was born as a side project inside Lambda Sistemas, a ten year old software company founded by:
    • Guillermo Narvaja (@gnarvaja): CEO, software developer, product manager
    • Milena Armada (@milenaarmada): software developer, UX, team leader
  • Currently 14 people working in the company, but only three of them assigned to Radiocut
We made Radiocut inside Lambda Systems, a ten years old company founded by me and Milena Armada. We are fourteen in the company but Radiocut is still a side project with around three people assigned to it.

Business Model

  • Current
    • Display & audio ads
    • Premium plans
    • Private services for media monitoring companies
  • Potential
    • White label station/show websites
    • Ad server for online & analog radio stations
    • Media analysys & monitoring (ad/song detection, speech recognition)
These are our current revenue sources. We have ads, we have premium accounts and we sell some services to media monitoring companies. And these are some potential revenue sources we identified but not yet implemented.

Competition

  • soundcloud.com: In contrast to them, we are focused on Radio. In RadioCut the audio is already there, no need to record and upload, the user has just to tag it.
  • tunein.com: We are not just a radio station directory, we don't limit our users to the live show only. And we offer user classified, selected, described audios.
  • stitcher.com: They focus on radio contents as we do, but radio stations must upload the audio contents and users can't make cuts.
  • Podcasts: they are fine for producer-to-consumer sharing of full and serial episodes. RadioCut fits better for peer-to-peer sharing of small fragments of radiostation contents.
We think we do not have direct competitors, so we identified sucessful companies with products related but different than ours.

Investment

We are looking for an investment of $ 80k-180k for:

  • Product development: mobile app, recommendation engine, better user engagement
  • Marketing: Public relations, launches in new markets, adwords (maybe)
  • Team reinforcement
These are our investment needs.

Finantials

Assumptions: 10%-25% monthly traffic growth / 1-3% CPC monthly growth

And finally these are some forecasts of what we think we can earn if we have the investment.

Questions?

RADIOCUT All the radio to rewind, listen and share By @gnarvaja / http://radiocut.fm I'm Guillermo Narvaja and I will talk about Radiocut. I will start this presentation with a small video with a scene of House of Cards.