Experiments in Impact Measurement

Brian AbelsonMozilla-Knight OpenNews FellowNew York Times

“So, what if we measured journalism by its impact?”

"The ideal outcome would be a suite of open-source tools, techniques and best practices that, in aggregate, help all of us understand readers better and enhance the impact of our journalism. At a bare minimum, we hope to start asking the right questions."

Quantifying engagement with News Apps

Health quizzes

Homepage Model

Bronx Courts

Ecosystem of Stories

Future

• Experimental manipulation of content.
• Embedding the collection of impact metrics into journalist workflows.

Thanks!