Why Mobile?

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Why Mobile?

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whymobileweb

Presentation answering the question, "Why Mobile Web?"

On Github ThirstyHead / whymobileweb

Why Mobile?

http://303software.com/whymobile @303Software

Oh hey, these are some notes. They'll be hidden in your presentation, but you can see them if you open the speaker notes window (hit 's' on your keyboard). Smartphones have outsold PCs since 2010. Tablets outsold PCs for the first time last year.
Here are the big two players. Combined, they make up over 90% of the market.

The "App" Dirty Little Secret

A native 'app' will only run on a single device.

This means writing a specific app for each device on the market -- including Windows, Blackberry, etc.

Netflix

Netflix goes beyond mobile devices to game systems, blu-ray players. Heck -- it's built into most modern TVs directly.
Netflix is leveraging HTML5 to ease the pain of cross-platform development
But the HTML5 vs. Native argument shouldn't stop you from having a mobile solution.

Native Argument #1: Accessories

If you are attaching accessories, you'll need to go native

Native Argument #2: Sales

If you are SELLING your app, the app store is typically the way to go
So, what is the right solution?
Answer: it depends...
The web helps bridge the desktop and mobile divide

Cross Platform

Cross Platform is more than Android vs. iOS...

...it is desktop AND tablets AND mobile AND...

How do you preserve your brand across all the Glass screens in your customer's life?
Burton's website is a great example of "Responsive Web Design" See also: starbucks, time.com

Brand

Yes, you want your brand to appear across all platforms

How do you preserve your brand across all the Glass screens in your customer's life?

Location

WHERE your customer is determines WHAT they want to do:

Desktop: at home, doing research

Mobile: on the slopes, shredding it

Location == usage patterns
Location == usage patterns

Online / Offline

HTML5 lets your app run even when you don't have the web:

On the slopes

On the lift

On the road

In the bar

Back at home

How often is your mobile phone offline? You know, airplane-mode? All the time, right? So, does your app have a good "airplane-mode" story?
Airplane mode. We can capture video when you are offline. We can queue up tweets, facebook posts, etc. while you are offline. Once you are back online, we can post 'em for you.

Usefulness

Your app should do more than advertise:

Driving Directions

Snow Reports

Find Friends

Offer Rewards

How often do you use Google? How often do you click on an ad? Which would you rather be?
Offer your user something real, something that they need to do -- not just a simple brochure.

Integration

Your app can't be an island:

Twitter

Facebook

Instagram (photos)

Vine (video)

Phone (voice)

Email, Text

Location == usage patterns

Why Mobile?

http://303software.com/whymobile @303Software

Credits

Credits (cont.)