WordPress 101

With Tracy Levesque

@LilJimmi • tracy@yikesinc.com • TheTracyL.com

Slides located at: gdi.TheTracyL.com/101

About you

Why do you want learn WordPress?

• Your name and background
• Why you're here
• A random fact about you

About the TAs

Why do you want to help people learn WordPress?

• Your name and background
• Why you're here
• A random fact about you

About me

How I got into WordPress

• Co-founded web design and development company, YIKES, Inc.
• Made a WordPress blog for my kid in 2006
• Co-leader of make.wordpress.org/training
• Core contributor to 4.0 and 4.1

The rules

No question is stupid!

• Raise your hand or speak up at any point
• Grab a TA whenever you need one-on-one help
• "Learn and return"

Schedule

This morning you will...

• Learn what WordPress is
• Learn how to install it
• Learn how to keep it secure
• Learn administrative backend functionality
• Learn how to build out a site
• Take a 1 hour lunch break around 1pm

Ready?

Here we go...

What is WordPress?

Official description from WordPress.org

WordPress is

Popular

WordPress is the #1 content management system in the world (60.4% marketshare).

WordPress is

Popular

• WordPress is used by 24% of the sites on the web.
• WordPress 4.2 has been downloaded over 19,760,158 times

WordPress is

Free, open source, web-based software

WordPress core software is built by hundreds of community volunteers. People all around the word contribute to WordPress by either submitting bugfixes, testing, designing or writing code for the software.

WordPress is

A website building framework

WordPress is a platform for building and designing a website.

WordPress is

A content management system

WordPress allows site owners to manage their site content via an easy-to-use admin.

WordPress.org vs. WordPress.com

• WordPress.org - Web software used to build a website on a hosting account with a domain name. Sites can be built and modified using themes, plugins or custom code
• WordPress.com - A free blogging service that allows people to create a blog hosted on WordPress.com's servers. Hosting is free (although there are some for-pay add-ons), theme choices are limited, plugins can not be installed and code can not be modified

Installing WordPress

What WordPress needs to run on a remote host

• A hosting account running PHP version 5.2.4 or greater (recommended: PHP 5.4 or greater) and MySQL version 5.0 or greater (recommended: MySQL 5.5 or greater)
• Software from WordPress.org or an install feature through a hosting account control panel
• A domain name (or temporary URL provided by your host)

Installing WordPress

What Is Needed For a Control Panel Install

• Web host needs to offer it
• Access to your hosting control panel

Control Panel Install

Example: InMotionHosting with Cpanel

Control Panel Install

Example: InMotionHosting with Cpanel

Control Panel Install

Example: InMotionHosting with Cpanel

Control Panel Install

Example: Bluehost

Screenshot by Amy Lynn Andrews

Control Panel Install

Example: WPEngine

Installing WordPress

What Is Needed For a Manual Install

• Access to your hosting control panel to create a database and database user
• A SFTP Program. SFTP (or FTP) is the method used to upload and download files between a computer and a hosting account
• A Web browser. Installation is performed step-by-step on a web browser

Manual Install

Upload WordPress software via SFTP to your hosting account

Manual Install

Bring your site up in a web browser to do the step-by-step install

Local Install

Running WordPress on your computer

If you want to design or develop for WordPress, it's wise to work on a local install.

Local Install

What Is Needed For a Local Install

• An environment on your computer with all the tools WordPress needs to run
• A Web browser. Installation is performed step-by-step on a web browser

Local Install

Creating the environment WordPress needs (Apache, MySQL and PHP)

• Software
  • XAMPP
  • WAMP
  • MAMP
  • VVV
• Services
  • DesktopServer

Security

Being popular means you're a target

It is important to take security seriously when running a site that uses a CMS.

Security

During install

• Choose a good host
• Make your database table prefix unique. Don't use "wp_" or "wordpress_"
• Create a new database user, don't use the default
• Make your database user password strong.
• Do not use "admin" as a username. "admin" used to be the default WordPress username. Use a unique username and a very strong Password

Security

Ater install: WordPress hardening

• Take some code-level and sysadmin steps to "harden" WordPress
  • Securing wp-includes
  • Securing wp-config.php
  • Disable File Editing
  • And more
• Or use a security plugin like Sucuri that performs "1-click hardening"

Security

After your site's live: Monitoring and protection

• Keep WordPress core, themes and plugins updated!
• Use a security plugin
• Use a service that scans and your site daily for malware
• Use a firewall service that shields your site from hackers and malware. Some hosts, like WPEngine.com, have this built into their hosting service

Security

If you do get hacked

• Use a malware removal service.
  • Sucuri.net Reasonably priced WordPress security experts
  • WPEngine.com WordPress hosting that includes malware cleanup if needed

A Tour of the Front End

WordPress comes with the default theme Twenty Fifteen activated

• A sample post on the home page.
• A sample page
• A sample comment
• A sample tag line "Just another WordPress site"
• A set of sidebar widgets

A Tour of the Backend Admin

Located at: yourdomain.com/wp-admin/

The admin is divided into 3 areas:

A Tour of the Backend Admin

Located at: yourdomain.com/wp-admin/

Tip: You can change what's displayed on an admin page by clicking on the "screen options" tab in the upper right corner.

Another Tip: Open the front end of your site in one browser tab and the backend in another so you can easily switch between the 2 as you make changes to your site.

Setting Up Your Site

The Settings menu

• General: Title, tagline, site address, date format, etc.
• Writing: Post-related settings
• Reading: Set site home page, # of posts, rss settings and search engine visibility
• Discussion: Manage comment settings
• Media: Make default image sizes and other media settings
• Permalinks: Define the structure of site URLs

Exercise time!

Some tasks to get you familiar with the Settings menu and dashboard

• Change the name of your site
• Change the "Front page" of your site to the sample page
• Require users to register before posting a comment
• Change the dimensions of "Large size" images
• Remove the "WordPress News" from the dashboard

10 minutes

Changing Site Appearance

The Appearance menu

• Themes: Manage the current theme in use and other installed themes
• Widgets: Manage widgets you can add to site sidebars or other "widgetized" areas
• Menus: Manage Custom menus
• Header: Manage header text and image
• Background: Manage background color and image
• Editor: Dangerous way to edit theme and plugin flies. This is disabled if you "harden" WordPress

Exercise time!

Some tasks to get you familiar with the Appearance menu

• Remove a few widgets and add some of your own text to the sidebar using a text widget
• Add a header image
• Change the background colors

Adding Content

Pages and Posts

• Pages: Regular static website pages with content
• Posts: Entries (like blog posts) that have a date, categories and tags assigned to them. They can be listed in a particular order (chronologically, alphabetically, etc.) and fed to other sites or blog readers via an RSS feed

Let's Play

Is it a Page or a Post?

Is it a Page or a Post?

• Restaurant review
• About us
• One of multiple press releases
• A news announcement
• Terms and Conditions
• Our Services
• One of multiple portfolio pieces
• Mission statement

Adding Content

Pages

• Page Title
• Permalink: Manage the name of the page URL
• Page Content
• Revisions: View and restore previous versions of the page
• Custom Fields: Additional fields (display requires theme support)
• Discussion: Turn comments on or off for this page
• Comments: Displays current page comments
• Slug: Manage the name of the page slug
• Author: Switch between post authors (display requires theme support)

Adding Content

Pages

• Publish Change publish status and visibility settings and view revisions
• Page Attributes: Assign a page "parent", choose template and sort order
• Featured Image: Assign an image to page (requires theme support)

Adding Content

Using the content editor

• Visual and Text tabs: Toggle between WYSIWYG and code view
• Add Media Upload pictures and other files
• Button Bar Use formatting and display options
• Embeds Paste links to popular media services and they will automatically display on the page http://vimeo.com/44141764

Lunch break!

See you back here in an hour

Welcome back!

This afternoon you will...

• Build out your site with pages and posts
• Learn about the remaining admin menu items
• Learn about Plugins and how to find, install and activate them
• Learn about Themes and how to find, install, preview and activate them
• Learn about further options for customizing WordPress
• End with resources, questions, one-and-one help and wrap-up

But First

A review...

• What is the difference between WordPress.org and WordPress.com?
• What username should you never EVER use for a WordPress user account?
• What is the difference between a Page and a Post?

Adding Content

Posts

• Excerpt Determine an excerpt for a post (display requires theme support)
• Send Trackbacks: More information on trackbacks
• Format: Choose between several post formats (display requires theme support)
• Categories and Tags: Assign categories and tags to allow posts to be organized by subject

Adding Content

Tip

Use the bulk editor on the page or post list to make edits to multiple pages or posts at a time (like removing comments).

Exercise time!

Create pages and posts for your site.

Try to include some of the following:

• Add the Pages widget to your sidebar to navigate pages
• Add pages with text and pictures
• Make a page password-protected
• Add posts and use different formats
• Make a page a "child" of another page
• Add a video to a page using an auto embed

10 minutes

Managing Menus

Appearance > Menus

Easily create and manage navigation menus

• Create menus: Enter a menu name and click "Create Menu"
• Add pages: Add existing pages, custom links or category pages
• Order Pages: Drag and drop your pages menu items in the desired order. Indent pages to make them children of other pages
• Assign Menu to Theme location: When the menu is ready, assign it to a theme location and click "Save Menu."
• Manage Locations Tab: Assign menus to theme locations

Managing Comments

The Comments menu

View, approve, delete and mark comments as spam.

Managing Media

The Media menu

View all files that have been uploaded to the site via the content editor. Add, edit and delete files.

Managing Users

The Users menu

• Manage existing users: Edit all user data or delete users
• Add new users: Assign new users to site
• Your Profile: Edit your own profile settings

Managing Users

User roles

Users can be given certain levels of editing privileges.

• Administrator: access to all the administration features within a single site
• Editor: ability to publish and manage posts including the posts of other users
• Author: ability to publish and manage their own posts
• Contributor: ability to write and manage their own posts but cannot publish them
• Subscriber: ability to only manage their profile

What are Plugins?

Official description from WordPress.org

Plugins are

Powerful

Plugins are used to add functionality to WordPress. Examples include ecommerce, SEO, forms, photo galleries, social media sharing, forums and much more!

Plugins are

Often Free

Right now there are 36,664 free plugins in the official WordPress Plugin Directory.

Plugins

Plugins menu

WordPress comes with 2 plugins:

• Akismet: Protects your blog from comment and trackback spam. This plugin requires an Akismet key
• Hello Dolly: Adds a random lyric from "Hello Dolly" to the upper right-hand corner of admin screen.

Plugins

Managing Plugins

• Activate/Deactivate: Turns plugins "on" and "off"
• Edit: Ability to edit plugin files NOT RECOMMENDED
• Delete: Delete deactivated plugins

Plugins

Finding plugins

• Searching under Plugins > Add New
• Browsing the WordPress Plugin Directory

Plugins

3 ways to install plugins

• Clicking "Install Now" from "Install Plugins" search results
• Download a plugin zip file and install it via the "Upload" link
• Unzip the plugin files and upload it via FTP to the/wp-content/plugins folder

Plugins

Usage tip

Plugins often use shortcodes to add content to a page or post.

For example, the plugin Contact Form 7 uses the shortcode [contact-form-7 id="105"] (the ID is the ID of the form) to allow you a form to a page or post.

Plugins

Security tip - Vet plugins first

• Ratings Read the plugin reviews
• Maintenance Check to see it the plugin has regular updates
• Support See if the plugin developers regularly answer support questions

Top Free Plugins

Free plugins I couldn't live without

• Contact Form 7: Used to make simple contact forms
• WordPress SEO by Yoast: SEO plugin for WordPress
• WooCommerce: Ecommerce plugin
• Sucuri Free: Malware scanning and 1-click hardening

Top Premium Plugins

For-pay plugins I couldn't live without

• Gravity Forms: A very powerful and feature-rich forms builder
• Backup Buddy: Easily backup, restore and migrate a WordPress site
• Slider Pro: My favorite slider plugin

Exercise time!

Some tasks to get you familiar with installing and activating plugins

• Search for plugins via Plugins > Add New and try some
• Browse the WordPress Plugins Directory, download one and install it using the "upload" link

10 minutes

What are Themes?

Official description from WordPress.org

Themes are

Powerful

A theme not only determines how a site looks, it can also determine its functionality. There are themes that can turn a WordPress site into an online store, an art portfolio, project management system, CRM, bug tracking system and more.

Themes are

Often Free

Right now there are over 3,020 free themes in the official WordPress Themes Directory.

Managing Themes

Appearance > Themes

WordPress currently comes with 3 themes: Twenty Fifteen, Twenty Fourteen and Twenty Thirteen.

Under Appearance > Themes is a list of all installed themes. The theme in use is labeled "Active."

Themes

Appearance > Themes

"Live Preview" before you activate or customize a theme

Click "Customize" under the current theme or "Live Preview" under an available theme to see how a new or modified theme will look before you commit to it.

Themes

Finding new themes

• Searching under the "Add Themes" tab
• Browsing the WordPress Themes Directory

Themes

3 ways to install themes

• Install right from the "Install Themes" tab
• Download a theme zip file and install it via the "upload theme" link
• Unzip the theme files and upload it via SFTP, FTP, Git, etc. to the/wp-content/themes folder

Exercise time!

Some tasks to get you familiar with installing, previewing and activating themes

• Use the live theme previewer to see how Twenty Thirteen will look on your site and try activating it
• Search for themes via the "Install Themes" tab and give one a try
• Browse the WordPress Themes Directory, download one and install it using the "upload" link

10 minutes

Where to go from here?

Further Customizing WordPress

Power Users - Use theme frameworks to tweak site design.

Web Designers - Use HTML, CSS and PHP to build your own themes.

Where to go from here?

Power users

Theme Frameworks

• Genesis - The Genesis Framework empowers you to quickly and easily build incredible websites with WordPress.
• Thesis - Web design that you can customize from the comfort of your WordPress dashboard
• WooThemes Canvas - WordPress theme with facilities to change just about every element of the layout and style
• And many more!

Where to go from here?

Web designers

Folks with HTML/CSS skill set can customize or build their own WordPress themes.

Take my Building Themes for WordPress class in April. :-)

Resources

Join the Girl Develop It Philly - WordPress Group on Facebook

A Facebook group for Girl Develop It Philly students where members can network with each other, post questions and help each other navigate the world of WordPress.

facebook.com/groups/gdiphillywordpress

Resources

Join the Philly WordPress Meetup Group

The Philadelphia WordPress Meetup Group is a group of WordPress enthusiasts in and around the Philadelphia area who love working with WordPress in a variety of different ways.

meetup.com/Philadelphia-WordPress-Meetup-Group

Resources

Attend a WordCamp

WordCamps are affordable, informal, community-organized WordPress conferences held all over the world. They are packed with workshops geared toward WordPress users, designers and developers.

central.wordcamp.org

Questions?

One-on-one help time

Feel free to pull me or a TA over to answer questions specific to your projects or regarding any issue not covered in class.

THE END

Thank you!

And please take the GDI survey