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IBM SXSW lightning talk; Design is How It Works

On Github Snugug / ibm-sxsw-dhiw

Design is How It Works

Most people make the mistake of thinking design is what it looks like.

That's not what we think design is.

It's not just what it looks like and feels like. Design is how it works.

From websites to native apps to connected objects, how it works means how it performs

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Design How It Works

Thank You