On Github AnnieCannons / design-process
“All the expectations, all the questions, all the needs and all the ways of thinking in the users mind is like a baseball glove, the solution we come up with is like the baseball, that fits snuggly, right into that glove” (Ryan Singer).
In other words we, as designers, do all the thinking up front, so that when a user comes to our finished project, they don’t even have to think about anything, it just makes complete sense to them.