Designing Cards for Everyone
Designing Cards for Everyone
Kawandeep Virdee, Embedly
@whichlight, @embedly, #hhbos
Embedly API
Usage in Journalism
How we knew to make Cards
Designing Cards
Analytics for Publishers
Usage in Journalism
Media Providers
Media and platforms are merging
- Easier embedding cuts across those silos
- More mashups
- Promotes discussions
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Embedded content is in a different context for each site.
Embeds facilitate a wider range of discussions
How we knew to make Cards
Twitter Cards
Google Now Cards
Cards for Everyone
Designing Cards
Title Length
Image Width
Image Height
Description Length
Provider Length
Responsive and Interactive
Balanced branding
Card Types
Blue Ivy saying #Sufboard &
"Hi Mommy" during Beyoncé's GRAMMY rehearsal. ❤❤❤❤
VIDEO: Aaron #Hunt zeigt sich als großer
Sportsmann. Der Bremer weist Gräfe darauf hin, dass es kein Elfer war. #FCNSVW
#Skybuli
Analytics for Publishers
Impressions across sites
Media Analytics
VIDEO: Aaron #Hunt zeigt sich als großer
Sportsmann. Der Bremer weist Gräfe darauf hin, dass es kein Elfer war. #FCNSVW
#Skybuli
- Know where your content is seen
- Better understand your readers
- Inform editorial decisions
To conclude
- Cards encourage discussions on popular sites as well as the long tail of blogs
- They make it easier to share and re-post content while maintaining attribution.
Thanks!
Questions?
I'd love to hear your feedback
kawandeep@embed.ly
Also... embed.ly/jobs