Richer UX with Expressive Media

Kawandeep Virdee, Embedly

@whichlight, @embedly

Media Hack Day 2014

Expressive Media?

I'm pretty happy to be here

You: I finally beat 2048

Me: I'm happy for you

Expressive media is easier for the writer

Expressive media is more engaging for the reader

Expressive media are embeds

Usage in Journalism

Media Providers

Media and platforms are merging

• Easier embedding cuts across those silos
• More mashups
• Promotes discussions

Embedded content is in a different context for each site.

Embeds facilitate a wider range of discussions

Expressive comments can make your site stickier

Embedly Tools

Embed

Extract

Display

Stream

Cards

Embed

Example: Reddit Network Visualization

Extract

Text Extraction

NLP

Image Colors

Related Articles

(English Only)

Example: Keywords in Subreddit Articles

News Reader

Example: Related Articles Network

Display

Image Manipulation

Resize, Crop, Fill

Example: Play Stop GIFs

Stream

Firehose of embeds

Curate content

Calculate popular articles

Example: Thumbnail River

Cards

Designed

Responsive

Shareable

Branded

Card Types

Make it easier to create content

Make your content more expressive and engaging

Algorithmically curate content

Thanks!

Questions?

Happy to riff on ideas during the hackathon

kawandeep@embed.ly, @whichlight