Data Platform – The future for Data at Gamesys – Data Prospecting
Data Platform – The future for Data at Gamesys – Data Prospecting
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data-platform-presentation
On Github tor5 / data-platform-presentation
What is the Vision?
Not here to talk about tools & technology (yet)
Supercharge our use of data
Become the data driven business we aspire to be
Put people, process and technology in place to achieve it
Ultimately, it's about a great entertainment experience
the bottom line will take care of itself
One size fits all?
Separation of DW and BI teams
Canned reports, retrospective analysis
Huge lead times delivering through DW
Data Prospecting
Multi-disciplinary team(s) formed to answer business questions
Aligned to measurable business outcomes
Grab data where they find it
Wide variety tools & techniques
Why?
Deliver insight when and where it is needed
Remove delays
Quickly test hypotheses
For Example
board: We want playing JPJ to be our member's top leisure activity
team: OK, we could measure our share of member's entertainment spending
team: Let's estimate total entertainment budgets, mash demographics & wager history
team: Oh, we get 20% less overall share of budget from mid-value members
team: We recommend this new promotion mechanic
board: Thanks, we've made 5% more from mid-value members this quarter, what's next?
Executing on the Vision
Quick Win: RPLV
Proof of Data Prospector concept
Model owned & implemented by people who understand it
Live within 2 months
Great new measure of effectiveness
Long Term: Prospector Teams
Organised around top priorities
Poker, Acquisition, Player Lifecycle
Empowered to explore and recommend
Create IP, become a competitive advantage
Resourcing
Seed with Insights & PMP
Must add technical expertise
grow 4 teams of 6 over 2014-15
Hiring now
Long Term: DW
Home of accurate, reliable regulatory & financial reporting
Reduce churn, increase stability
Redeploy people to more valuable work
Long Term: A Platform?
Will evolve as we learn from prospecting
Flexibility & Time to Market key attributes