What Happened?
What Happened?
0 0
vision
Product Vision Workshop originally for ClickDebtOn Github tomato / vision
What Happened?
- Is regulation change in April still a target?
- How are you working now?
- What's on the board?
- How did it get there?
- What direction are you going in?
Purpose of this session?
- Create a shared vision
- How can we test and adapt that vision?
- How does the vision translate into action?
What is the point of having a vision?
- Provides the WHY?
- Something to question, test and adapt
- Drive the Roadmap
- Drive the Backlog
- Sales and Marketing - Share with customers
- Sales and Marketing - Find the right customers
- Build It!
A product without vision is like Alice
Vision Is Experimental
- Makes assumptions that need testing
- How can you validate them?
- Who will test them and how will they provide feedback?
- Adapt the vision as you learn
- Or change it (Pivot)
- Who is emersed in both the market and the team?
Product Discovery - An ongoing process of discovering the needs of the market and feedback from existing customers
Lean Startup
Revolves around vision
Vision is Shared
- Are the whole team committed? Why not?
- How can the whole team continue to have creative input to the vision?
- How are you going to keep the vision alive?
- Board, Product Canvas?
What's your vision?
- Who is the target customer(s)? (Mad Hatter?)
- Who are the target users?
- What needs does the product address?
- Where should the product excel?
- How does it compare to competitors?
- How can you make money from it
- Most customers select a product on 3-4 Key factors (Jim Highsmith, Donald Reinerstein)
- Search for Simplicity "Innovation is about saying no to al the but the most crucial features" Jobs
How are you going to commuinicate it?