foretagande
foretagande
0 1
foretagande
Hosting this for a friend: Client project 1 by JonatangaOn Github rolz / foretagande
Företagande.se
- Barna Szasz
- Jonatan Agami
- Kelly Brofall
- Nella Lisserow
- Patrick Gårdinger
What is företagande.se?
News
Forum
Experts
Newsletters
Bookshop
Templates
And MUCH more...
Visitors 2013
Goals
- To increase the traffic by 100%
- To increase site membership by 50%
- To double the number of newsletter signup
- To increase forum participation and double the topics and discussions
- To double the sales of the bookshop
- Longer duration and engagement on the website
- Decrease bounce rate
Challenges
Bounce rate average 73%
Design of the website
Slow loading time of the website
The websites goals were not implemented
Time on site
KPI's
- New vistors and returning visitors
- Active forum participants
- Amount of sold books
- Site speed
- Bounce rate
- Longer duration time
What did we see in Google Analytics?
- 6 goals were defined, but not implemented
- Ecommerce tracking not set
- Higher bounce rate from mobile than desktop
- Keywords - organic
- AdWords tracked, but not in GA
Dashboard
Piece of cake!
Företagande.se
Our last recommendations
- Do an AB-testing
- Match the books to the newsletters content
- Social media - reach out
- Implement demographics
Thank you!