Social Media Analytics

Node / Mongo and Data

The Premise

• The Social Media App was an award winning POC
• Development was abandoned, but hey, let's not let it die
  • Needed some architectural suppport
  • Needed some analytical support

What are we trying accomplish?

• Connection
• Transparency
• Simplicity
• Leadership

Connection: Who's really doing what they say?

• Connect real-world data with social inputs to predict social media truthyness

Transparency: Tell users what they'll like and WHY

• Historical data analytics
• Social network analyitcs
• Noise to signal prediction (dark horse trends)

Simplicity: Only deliver what people need, when they need it

• Development goal is an API Platform
• Focus on data & analytics
• Give clients the ability to manage business rules and dashboards

Leadership: Position EPAM as a leader of social analytics

• Primary source for asset recommendations
• SaaS and publicly available datapoints
• Consultants for building relatable content exposure

What technical competencies will we gain?

• Node.js
• Mongo DB
• Social Data APIs
• Analytics & Big data

What will clients gain?

• Analytics that engages their users
• Analytics that informs their decisions
• Analytics that can be tested and validated

WHAT IS IT GOING TO COST?

Staffing

• Javascript Engineer/MongoDB Engineers
• Analytics expert

Scope

• Limited to movies (finite data set)
• Real-world data model (Ticket sales data source)
• Two social data models (Twitter & Facebook)
• Data validation (testing that demonstrates how accurate conclusions are)
• Additional publication requirements

Prerequisites

• Access to a large EPAM hosted Node and Mongo stack

Estimate

• Assumptions
  • Development will be full time, additional time will be for consultation with analytics dept.
  • Development environment is available
  • 1 FT Javascript Engineer
  • 1 FT MongoDB Engineer
  • Analytics consultation available
  • Scope completed in 2 months
• Hours
  • JS Engineer: 320 hours
  • MongoDB Engineer: 320 hours
  • Analytics Consultations: 80
  • TOTAL HOURS: 720 Hours