Dress Code – Traditional Advertising – the Idea
Dress Code – Traditional Advertising – the Idea
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presentation-rtr-dress-code
RTR Hackday Pre-sentationOn Github pmn4 / presentation-rtr-dress-code
Dress Code
an @rtr_tech hackweek production
Traditional Advertising
Bring the Customer to you
Social Media Advertising
Go to the Customer
Facebook Pages
Facebook Pages for e-commerce are super lame
...and, let's face it, are just another way to bring the customer to you
Facebook Apps
Useful Facebook Apps are super fun!*
relatively speaking
the Idea
Dress Code App
You have an event You create an event page on Facebook You want people to know what to wear #controlfreak You use the Dress Code App It posts details to your Event Page ...which notifies guests Your friends get all of the details ...and look great at your partyfor example...
Prim & Proper
Prom Night!!!
Rockin' Out
Ho Down!
Walks in the Woods
...can't forget about the gents!
Winter Wonderland
Rain or Shine!
Yachting!
Business Casual
Black Tie
Weddings!
the How
Upon creation of an Event Page,
we buy Ad Space to ask the question,
Does Your Event Have a Dress Code?
The Ad drives traffic to the Dress Code App
API* Data + Events ∩ Facebook = Profit!
Rent the Runway Mobile API for womenGilt Groupe API for men