UX... IDK?

it's complicated

Many philosophies, many people

• Alan Cooper Cooper.com
• Jared Spool User Interface Engineering
• Joshua Porter Bokardo, 52 Weeks of UX
• Whitney Hess Pleasure and Pain
• Rachel Hinman The Mobile Frontier
• Luke Wroblewski Ideation + Design

Theories VS Practice

• Everyone has an opinion
• Everyone has stats
• Everyone is right

But We'll focus on 4 proven, practical design principles for a better user experience in your stuff

GOAL!

user experience design IS goal oriented design....design to meet the users goals and expectations.period.

Four "Legs" of Usable Designs

Standard and Consistent

• Standard elements
• Consistent placement and layout
• Behaviors should be consistentdifferent visual treatments per behavior
• But... don't do what everyone else does

Keep them in Control

• One Primary action
• Make stuff discoverable and fun
• Direct manipulation of contentinline vs select

Give Feedback

• Highlights, color, underlines, shadows, etc…
• Successes, warnings and Errors
• Instant!
• Be Positive

Be Efficient

• UX is about efficiency"accomplishment of or ability to accomplish a job with a minimum expenditure of time and effort"
• Natural steps
• Maintain visual hierarchy
• Organize!