#socialmedia
#socialmedia
An in-depth look at Twitter and Facebook
Course outline
About Me
@onlyandrewn
@ACCMB
#socialmedia
Thank you
What are your social media goals?
What scares you about social media?
Choice, happiness and spaghetti
Clustering and developing personas
Best practices
The right mindset
Don't be afraid to try new things out
Have fun, be expressive online
Brevity is key
Use visuals
Housekeeping
Jimmy Fallon
Topsy
Managing a brand
The Pink Ghetto of Social Media
Surprise and delight
Content demands to be shared
Content demands to be curated
Content demands to be adapted
Content demands to be discussed
How does content spread?
Rube Goldberg machine
Avoiding social media pitfalls
Good Mythical Morning
Last Week Tonight
Hillary Clinton
Brands aren't your friends
John Mulaney
Flip the script
Copywriting for social media
What are the keys to strong writing?
Be personal
Use strong verbs
Humour me
Include a call-to-action
Ask how can I add value?
Double check your work
What should you always look over?
Ensure all words are spelled correctly
Do the numbers make sense?
Are there any missing words?
Read your sentence aloud
The golden circle
How great leaders inspire action
Build a narrative that starts with why
Airbnb
The innovation curve
Your personal brand
How do I grow my following?
Consistency
Donald Glover
Cut the excuses
"I don't have the time."
"I don't have anything important to say."
"Who is going to read this?"
Break
Check-in
Scheduling and automation
Our future robot overlords
Technology loop
Buffer
Add it to the queue
IFTTT
Write a recipe
Tweetdeck
Ron Popeil
Understanding your audience
Norm Kelly
The lingo
Reach
Engagement
Bounce rate
Impressions
Shares
Referrers
Note
Twitter analytics
Facebook analytics
Google analytics
When is the best time to post content?
How frequently should I post online?
Concluding thoughts
Practice makes perfect
Any questions?
Thank you
Special thanks
Marius Masalar
Jill Krawjeski
Clare Hutchinson
Hilary Duff