deck-debugging-your-online-profile

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deck-debugging-your-online-profile

Presentation slides for General Assembly

On Github matt-d-rat / deck-debugging-your-online-profile

Debugging your online profile

Who are we?

Matt Fairbrass

  • Software Engineer, Lab49
  • I AngularJS, React, NodeJS, SCSS
  • Gamer, modder, YouTuber and skier

Jay S.Duc

  • Sydney Recruitment Manager, Lab49
  • Recruits "FinTech" professionals all over the world
  • Snowboarding, superbikes, Xbox gamer... bit of a geek

Alistair Cross

  • Software Engineer, Lab49
  • 2010 Com Sci Grad from RMIT, joined Lab49 in London
  • Cycling, swimming, surfing, snowboarding, wakeboarding

Topics

  • What are recruiters looking for?
  • How should you present yourself?
  • Raising your profile

Key Themes

Branding Target Audience Content

Branding

“The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.”

You are the brand!

So how do you create a strong brand identity?

Brand Identity

Who are you? What do you do? What makes you different?

Promoting your brand

Portfolio / Blog

Social Media

GitHub

Twitter

LinkedIn

Stack Overflow

Medium

Matt Fairbrass

“UX & JS Software Engineer at Lab49. Zend certified PHP developer, avid gamer, tech blogger & self-confessed perfectionist. London lad lost down under.”

Consistency

  • Language
  • Tone
  • Imagery

Target Audience

  • Who is my target audience?
  • How do I tailor my content for this audience?
  • How can this audience strengthen my brand?
Platform Target audience Content LinkedIn Recruiters, companies, networking CV, professional experience, volunteering, certifications Twitter Tech, bloggers, software engineers, UX designers, gamers Links to articles, retweets, observations GitHub Software engineers Code, contributions, comments Portfolio / Blog Tech, bloggers, software engineers, UX designers Original articles, tutorials, code, designs Stack Overflow Software engineers, UX designers Questions, answers, comments, votes Medium Tech, bloggers, software engineers, UX designers Re-posts of own blog articles, comments

Offline

Meetups

Matt presenting at the SydCSS Dec 2015 meetup http://mattfairbrass.com/2015/12/03/sydcss-dec-2015

Conferences

Recruiters

How do recruiters find you?

  • A direct approach
  • Referrals
  • LinkedIn
  • Applicant Tracking System (ATS)
  • Social media (including Facebook)
  • Google boolean search

What are recruiters looking for?

  • First impressions:
    • Picture
    • Summary
    • Experience
    • Groups
  • Additional content

Meeting, greeting and interviewing

  • First impressions
  • Dress for the occasion
  • Be yourself
  • Portfolio/examples
  • Coding exercises/tests
  • Handling feedback

Summary

  • Think of yourself as a brand
  • Be consistent:
    • Language
    • Tone
    • Imagery
  • Tailor your content for:
    • The platform
    • Your target audience

Thanks. Questions?

http://matt-d-rat.github.io/deck-debugging-your-online-profile