My Dad asked me for help this morning

Josh works at a Telstra retail store and helps with smartphone questions all day long

A growing number of people are buying smart phones, and struggling with the basics of how to use it.

Almost 8 in 10 people have a smartphone in Australia(AIMIA, 2013)

People look for help through:

• The telco they are with
• Family - especially the youth
• Online - but most resources are overly technical

This is Just Teach Me

A learning platform to teach people how to use their smartphones

Suitable for all kinds of cognitive learning styles:

• Visual & Kinesthetic learners - interactive, animated and engaging screenshots on every step of the lesson
• Auditory learners - voice-overs

Available now on Google Play

Free(with in-app purchases)

iOS version coming soon

From 1000 online responses, talking to over 30 people & at least a dozen staff members

Our target market said a resounding:"YES PLEASE!"*

* actual quote

Younger generations told us they are fed up with teaching their family how to use technology

Yesterday a majority said they would gift these lessons to their family

Telcos can resolve customer questions faster and cheaper

Every staff member and manager from Optus, Telstra, Virgin and Vodafone we spoke to would like to install this on their customers' phones!

Monetization

Currently In-app purchases: 'Phone functionality' lessons are free, app specific lessons cost

Following further feedback, we found an ad-supported model may be preferred

Opportunity for companies to sponsor lessons: Facebook wants everyone to use their app, we can help people understand how to join and use Facebook

Potential to sell to Telcos: white-labelling, pre-installation on Android phones

We can save Australian telcos over $16 million per year in lost time for these issues