hi there! – Birds Eye – Conversion Funnel Redesign
hi there! – Birds Eye – Conversion Funnel Redesign
0 0
portfolio-preso
On Github iuloshi / portfolio-preso
hi there!
i'm mehgan.
PROJECTS
Birds Eye Conversion Funnel Redesign IRA Transfers Resource Center Drip Campaign Directors Desk Financial Complaint Database Mortgage Database New Market Goods Oh hey, these are some notes. They'll be hidden in your presentation, but you can see them if you open the speaker notes window (hit 's' on your keyboard).Experience
- Product Designer, Breather
- Senior Product Designer, Ellevest
- Product Designer, Nasdaq
- Web Design Circuit Mentor, General Assembly
- Design & Technology Fellow, Consumer Financial Protection Bureau
- User Experience Designer & Developer, New Market Goods
Education
- Front-End Web Development course, General Assembly
- Digital Design & Interactive Media, Pratt Institute
- Art History/Asian Studies, SUNY New Paltz
Birds Eye
Lead Product Designer
Shipped Spring 2018, Breather
Existing tool
User needs
Filters & information hierarchy
Wireframe sketches
Daily view iterations
Weekly view
Proposed MVP UI
Final design
Conversion Funnel Redesign
Lead Designer: User Research, UX Design, Visual Design
Shipped Fall 2016, Ellevest
Old Investment Plan
Client Registration, Steps 1 & 2
Client Registration, Steps 3 & 4
Fund Goal Page & eSign modal
Wireframe Sketches
Flow Variations
Old & New Conversion Funnels
Redesigned Conversion Funnel
Mobile
IRA Transfers
Lead Designer: User Research, UX Design, Visual Design
Shipped Early 2017, Ellevest
Workflow Post-Its
IRA Transfers Flow, Version 1
Fee & Outside provider variations
Client IRA Transfer Flow
Registered User Flow Wires
Sketches for marketing site page
Final Marketing Site page
Drip campaign
Emails post-initiation
Mobile
Resource Center
Lead Designer: Strategic Planning, UX Design, Visual Design
Shipped Fall 2015, Ellevest
User Journeys: Guest & Registered User
Product Requirements Deck
Scalable Site Map
Wireframe variations for article page
Landing & category page wireframes
Final article & category pages
Mobile
Drip Campaign
Lead Designer: Content Strategy, Visual Design
Shipped Winter 2017, Ellevest
Evaluating email performance
We like to whiteboard.
Email journey
Product requirements deck & email components
Directors Desk
Product Designer: Strategic Planning, UX Design, & Development
2015, Nasdaq
Login Page
Dashboard
Calendar
Attendee Permissioning
Secure Document Center
Contacts
Financial Complaint Database
Product Designer: User Research, UX Design, Visual Design
Proof of Concept, CFPB
Current site
User research
Prioritized user needs
Precedent research
Sketchy wireframes
Nicer wireframes
Hero & About sections
Complaints Explorer variations
Company Explorer variations
Data Use & Get the Data sections
Mortgage Database
Product Designer: Interaction Design, Visual Design, & Development
Shipped 2014, CFPB