Math.pow(100, 3)*2 – GROWING FROM 100 TO 2 MILLION

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Math.pow(100, 3)*2 – GROWING FROM 100 TO 2 MILLION

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pgday2014-heryandotus

On Github gylippus / pgday2014-heryandotus

Math.pow(100, 3)*2

GROWING FROM 100 TO 2 MILLION

Ryan Hanna @heryandotus

Original Goal

100 Downloads

Sworkit Downloads

What it takes

  • Build Simple
  • Release + Keywords/Descriptions
  • Influencer Outreach
  • Introducing Features
  • Reviews vs. Feedback
  • Seasonal Variations
  • Revaluating Keywords
  • Organic Sharing
  • Price Drop Effect
  • Monetization
  • Progress Review and Forecasting
  • Competitor Analysis
  • Redesign and Relaunch
  • App Store Feature

Release & Initial Keywords/Descriptions

  • Soft Release
  • Initial Keywords
  • Apple Description
  • Google Play Description
  • Screenshots

Searchman Keyword Analysis Results

http://searchman.com

Influencer Outreach

  • Target
  • Identify
  • Relate
  • Keep it Short
  • Provide Screenshots

Read: Kate Russell - 'HOW TO: PITCH FOR EDITORIAL COVERAGE'

http://www.katerussell.co.uk/how-to-pitch-editorial-coverage

Reviews vs. Feedback

Preferred Methods

  • Rate Us OR Send Feedback
  • Integrated Review Moments

Organic Sharing

Relevant Moments to Share

Monetization

Free vs. Paid vs. In-App Purchase

Reward Systems Over Ad Networks

  • Kiip
  • SessionM
  • Avocarrot
  • Media Brix

Redesign and Relaunch

Additional Topics Sprint

  • Build Simple
  • Release + Keywords/Descriptions
  • Influencer Outreach
  • Introducing Features
  • Reviews vs. Feedback
  • Seasonal Variations
  • Revaluating Keywords
  • Organic Sharing
  • Price Drop Effect
  • Monetization
  • Progress Review and Forecasting
  • Competitor Analysis
  • Redesign and Relaunch
  • App Store Feature

Download Growth Toolkit and Links

@heryandotus