Unlocking Your App’s Potential

Ryan Hanna @heryandotus

Engaging Pre-existing Communities

Forums, Blogs, Reddit, Local

Building Champions

Feedback, Follow Up, Social, Funnel

Share your Story

Speaking, Launch Sites, Blogs, Frameworks

Shared Content Strategies

Newsletters, In-App Advertising, Social Media

Paid Advertising

Ads (Facebook | Twitter | Pinterest | Google..), Social Boosts

Influencer Outreach

Blogs, Newsletters, Media, Other Frameworks

Influencer Outreach Formula

Live Coding Marketing??

Emotional Effects

• Many press requests won't work. That's okay.
• Spread your emails and tweets out over a few days to keep motivated
• Embrace and react to positive reviews and press
• Never give up

Links

• Kate Russell from BBC on How to Pitch Editorial Coverage http://katerussell.co.uk/how-to-pitch-editorial-coverage/
• The Ultimate Growth Hacking Sourcebook http://tigertiger.co/blog/ultimate-growth-hacking-sourcebook/
• App Academy Podcast http://www.chamberds.com/podcast/
• Dan Counsell - articles about launching and marketing apps http://dancounsell.com/

@heryandotus