UX Primer – Why UX? – UCD Process

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UX Primer – Why UX? – UCD Process

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UX Primer

Why UX?

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- IBM

AT&T - Saved $2.5 million in training by improving UX of one product

McAfee - UI redesign saved 90% support costs

IBM - Redesigned internal tool, saved $6.8 million in one year

Microsoft - Online registration UX change saved $475,000 each month

UCD Process

- Personas - User Stories - Market Research - User Journeys
- Brainstorms - Sketches - Wireframes - Style Tiles
- Paper - Interactive - Web - Analytics
- Focus Groups - Usability - A/B - Observation

UX + Agile

So let's not design experiences like...