On Github emartinez85 / Offsite-Presentation-2014
Javier Carmona Digital Platform Developer
Deltrie Allen Digital Platform Developer & Support
Seth Benjamin Lead Mobile & Interactive Developer
Eduardo L. Martinez Digital Platform & Integrations Manager
On-boarding Telemundo San Antonio, Boston and McAllen
Mobile application feature parity
Increase iOS & Android application downloads
In-house video workflow adoption
CMS transition & on-boarding
Mobile application homescreen update
Mobile website re-launch
Upgrade and integrate video and live stream protocols
Transition to single-instance Clickability CMS
Creation of in-house Feedloader solution
#SoLoMo-Vi!
Updated user experience for our viewsers
Increase in application session lengths (~24%)
Android user downloads out-perform or rivals iOS
Push notification updates (Articles, Sections, Cross-Promotion, & URLs)
Flexible mobile web homepage content experiences
Future updates
Empowering editorial through flexibility
Sharing the knowledge & sharing the load
Expanding our platform while prioritizing content
Creation without delays
Supporting our platform tools
Consolidated and flat content hierarchy
Support for strategic content & sales initiatives
Separation of concerns (Backend vs. Frontend)
Easily interpolated content pieces.
Layout & navigation flexibility
Future developments
In-house content ingestion & object creation solution.
National content object retargeting workflow.
Syndicated content partnerships are now possible.
Automatic video ingestion, content object creation and content targeting. (*)
In-house consumer generated media submission queue, approval and ingestion. (*)
(*) Available post-launch.
Introducing Celerity: the D.S.L. for the D.S.L.!
Performance, performance, performance!
Faster development cycles
Loosely MVP (Model, View, Presenter) based
Contextual awareness; keeping things in check
Dynamic configurations
Smaller learning curves for new hires