Close Without Selling
The Iron Yard Way™
All-Hands Campus Ops Call
March 4, 2016
How is The Iron Yard Different?
- We live by the motto "Do what's right for the student."
- If we have to sell you on the fact that you want to code, it's not going to end well.
ABT: Always Be Transparent
- A: Always
- B: Be
- T: Transparent
Why?
Not setting the proper expectations will always end badly.
"The source of all frustration is unmet expectations" - TheDoddFather™
Bring the student back to why they reached out in the first place.
- "What is your goal?"
- This is such a great way to get prospective students talking about why they are interested in The Iron Yard.
Let's Talk About Rebuttals
My Top Push-Backs
- 3 months full time is a long time.
- I'm sorry, did you say $12,000?
- Why The Iron Yard?
It's How Long?
Wanna Learn Mandarin?
The easiest way is to move to China.
When you enroll in a class at The Iron Yard, you are basically moving to a country where everyone speaks code.
It's How Much??
- Again, what is the student's goal? Why did they reach out in the first place?
- There are three viable options to learn how to be a web developer.
- Learn on your own/online.
- Get a CS degree.
- Enroll in a coding bootcamp.
Why The Iron Yard?
- What an excellent opportunity to talk about our Advisory Board. This is something that truly differentiates us from the competition.
- Our students are some of our best resources. Make them a part of the process.
What are some of your experiences?