Explore Stories Uniquely
Explore Stories Uniquely
Product Forge 2014
Our Mission
The heart of our concept is the ability to customise, become the main character, and explore each story uniquely
The Market
- Target Buyers: cash-rich but time-poor parents
- Target Users: Kids between 5-8
- Size of potential market: 150 million
How it all works
Benefits
Facilitates learning, reading and creativity
Engaging
Expands vocabulary
Explore new scenarios
Is it a sunny or cloudy day?
It's sunny It's cloudyWhere would you like to live?
An old windmill A new windmillWhat is your favourite colour?
Red BlueOnce upon a time, on a day, in windmill, there lived a girl with a dress.
What colour is the girl's dress?
Red BlueThe Research
Online Survey of 34 respondents
- 85% own a tablet
- 42% want subscriptions
- More than 50% willing to pay our subscription price
Pricing
Feature Non-customisable Customisable Interactive Download Freemium Yes Limited No £2.99 Regular (£4.99) Yes Yes No £2.99 Premium (£9.99) Yes Yes Yes 1 freeThe Money
Break even at ~ 6700 subscriptions
Time to break even 5-6 quarters
Startup cost is £50,000
If you're unique, try Storique
@StoriqueBooks
Thank You, Any questions?
Team
Business
Michaela Hruskova
Martina Guzauskaite
Design
Tao Shen
Development
Donald McKendrick
Greta Kaufeld
Claire Dimeo