BOLTgroup – product + brand innovation
BOLTgroup – product + brand innovation
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boltGroup
Presentation for Bolt GroupOn Github chuzzlewit / boltGroup
BOLTgroup
product + brand innovation
"Everything from A to Z in one house"
What makes BOLTgroup unique from other design studios is their ablity to offer the whole package in one house.
Oh hey, these are some notes. They'll be hidden in your presentation, but you can see them if you open the speaker notes window (hit 's' on your keyboard).Offices at 1415 S Church Street
"Lobby Showcase"
me"the Principles"
Monty is the director of product innovation and Jamey the director of brand innovation.
I met with both Monty and Jamey at their place. Monty heads up the industrial product design team and Jamey the branding team. They have had a partnership for about fifteen years and each product is overseen from the begining to end by either one of them.Kobalt
From initial idea to make better tools to the final packaging design.
Hanging in one of the halls is a case study of how BOLT group developed the Kobalt product from beginning to end. This is a special example where client just came to them with a simple idea and it developed into a hugely successful product.KOBALT
Brand + Product Case Study
- Market Research + Brand Equity
- Brand Strategy, Extension, Identity, Standards
- Name Generation
- Art Direction
- Documentation + Commercialization
- Production + Coordination
- Production Innovation
- Consumer Research
- Industrial Design
- Packaging
- Merchandising
- Design Guidelines
- Brand Management