Google Analytics

for TLSconnect

Business case

Create a pool of data about customer behaviour on public website and agent behaviour on intranet. Make this data easily available to business.

What is Google Analytics? 1/2

It's a free web analytics service. It can help to answer following questions:

• What is the real website traffic?
• What pages customers use most (TMP), how much time they spend on differnent pages?
• Which users are most likely to purchase AVS?
• What is AVS sales macro data: seasonality, country breakdown, traffic type breakdown, etc...

What is Google Analytics? 2/2

It's a free web analytics service. It can help to answer following questions:

• What is geographics allocation of website traffic
• How does client satisfaction varies across regions/seasons?
• Does customer satisfaction affect AVS sales?
• What is agent behaviour on tlsconnect?

Example 1

IHS

Example 2

IHS

Example 3

IHS

Thank you!