The Trouble with AJAX and SEO

Crawlers don't run JavaScript

JavaScripts build the page dynamically

State is embedded in the URL

We're not dead on arrival

You already have meaningful URLs mapped to unambiguous states

We need another way to produce the HTML

The Word of the Google

Follow their rules.

#!

replaced with

_escaped_fragment_

example.com/#!/cats/miss-snugglepuss

becomes

example.com/?_escaped_fragment_=/cats/miss-snugglepuss

Where You Come In

Register a hashbang location implementation