Falmouth UX – UX WTF?

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Falmouth UX – UX WTF?

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falmouth-ux-presentation

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Falmouth UX

Improving the cross-channel UX at Falmouth University

By Aaron Marr – Educational Technology

UX WTF?

User Experience is any aspect of a person's interaction with a given IT system, including the interface, graphics, industrial design, physical interaction, and the manual.

– Peter Merholz (http://www.adaptivepath.com/ideas/e000862/)

UX Design based upon:

200 years behavioural science 30 years best practice (HCI) Research and evaluation

Why User Experience?

"Focus on the user and all else will follow."

– Google (http://www.google.co.uk/about/company/philosophy/)

“Jakob's Law of the Web User Experience states that users spend most of their time on other websites. This means that they form their expectations for your site based on what's commonly done on most other sites. If you deviate, your site will be harder to use and users will leave.”

– NN Group (http://www.nngroup.com/articles/cross-channel-consistency/)

“As users move from channel to channel to complete a specific task or many different tasks over time, they are exposed to the visual design, functionality, interactions and overall tone of voice of the company or organization.”

– NN Group (http://www.nngroup.com/articles/cross-channel-consistency/)

Examples

Google Search

Google Mail

Google Docs

Google Maps

BBC Homepage

BBC iPlayer

BBC News

BBC TV

BBC Radio

BBC Weather

Student Handbook

Portal

Intranet

Learning Space

Design Pattern Libraries

Improve User Experience through consistency Focus on creating experiences, rather than look and feel Less developer intensive Easier to maintain across channels Share best practice between teams

Example

Cross channel consistency

Memorable interfaces Easier to learn (Less cognitive load) Happy users

Pattern libraries in the wild

Mail Chimp

BBC GEL

Information architecture

Information architecture (IA) is the art and science of organizing and labeling data including: websites, intranets, online communities, software, books and other mediums of information, to develop usability and structural aesthetics. – Information Architecture Institute (http://www.iainstitute.org/documents/learn/What_is_IA.pdf)

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