Engineering Event

Real Impact Analytics

Missions

Campaign managment Operational optimization Improve marketing Strengthen subscriber acquisitions Acquire competitor market Increase cross-sales Reduce churn Target high value subscribers A/B test campaign messages Compute campaign's ROI Drive field actions Improve network coverage Performance tracking Stock management Managed services Data commercialization

Data

Call Detail Record (CDR) Date — Time — Duration Billing — Recharge — Money transfer Social Network Antenna's geolocalisation Network information Data usage — URL — App

Big Data Real Impact Analytics

Basic usage statistic
Social communities detection
Mobility pattern
Behavior prediction
Recharge frequency
Anomaly detection
KPIs GeoMapping

Treating telco/banking data of 300,000,000 subscribers daily

Active in 25+ countries

Is this a lot?

4.1% of world population

10% of africa's population

Still Room for growth

Leveraging anonymized telecom data to fight the Ebola outbreak

4 key actors

Mobile Network Operators
Health actors
Analytics experts
Regulators

Objectives

Set-up and secure a system for collecting telecom and public health data
Analyse mobility paterns and develop epidemiological models to simulate the potential spread paths of the disease
Build a platform/tools allowing identification of priority locations for action

Epidemiological fully mixed model

Epidemiological model with mobility componant

Simulation

black Star Glassesimage/svg+xmlLayer 1

We are hiring (nerds)!

mona.lazar@realimpactanalytics.com

Exercise

Call Detail Record (CDR)

Feature Description a Unique identifier of the sender subscriber b Unique identifier of the receiver subscriber operator_a Operator of a operator_b Operator of b value_a Money charged to a value_b Money charged to b country_a Country where a has connected country_b Country where b has connected transit_type Type of transit (Offnet, Offnet, international) termination_status_a Termination code for a termination_status_b Termination code for b timestamp Precise time of the connection duration Duration of the call (0 for SMS) type Type of connection (Voice, SMS) tac_a Device identifier used by a tac_b Device identifier used by b site_a Unique identifier of the antenna that served a site_b Unique identifier of the antenna that served b cell_a Unique identifier of the cell that served a cell_b Unique identifier of the cell that served b ...

Sites

Feature Description id Unique identifier of the antenna region Region where the antenna is located city City where the antenna is located long Longitude of the antenna lat Latitude of the antenna ...

Mobility Pattern

Engineering Event Real Impact Analytics

Engineering Event – Real Impact Analytics

RealImpactAnalytics

Engineering Event – Real Impact Analytics

0 0