Riding Slack's Wave

Riding Slack's Wave

The ups and downs of developing a product around Slack

Outline

• Slack
• Slackline
• Opportunities & Challenges
• Tips
• Conclusion
• Q&A

Slack

Team messaging app with +1 million daily active users

Increasing number of integrations

Slackline

Started as a side project

Collaboration between companies

$2000 MRR

Opportunities & Challenges

Reach

Opportunity

Slack is getting a lot of attention

Opportunity

Slack customers are early-adopters

Challenge

Harder to get access to Slack's team

Challenge

Harder to get coverage with so many things being built

User Experience

Opportunity

Building around a tool used by thousands and with high engagement

Opportunity

Huge potential for solving new problems

Challenge

Sometimes setup can take time and effort

API

Opportunity

Very rich and flexible

Challenge

Not consistent or well-documented sometimes

Tips

Keep branding in mind

Be open with Slack

Join the community

Conclusion

Huge potential

Some challenges

Still room for new products

Thank you!

@blanca_tp

blanca@slackline.io

https://slackline.io/shared_channels/slack-api